Interesting video for Economics students to check out!!!

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html

Runs 17:34 minutes